Friday, July 6, 2012


Flyline Search Marketing
Google Adwords Certified Partner

Delivering Comprehensive Internet Marketing Programs For Auto Dealers, Florists, Hospitals, Plumbing Firms, Garage Door Firms & Many More Industry Groups!

Looking For A Comprehensive Internet Marketing Program That Delivers Jaw Dropping Results?

We currently have an opening to serve an automobile dealership in the Albuquerque, Santa Fe, Corrales, Bernalillo, Placitas, Los Lunas & Rio Rancho areas. Our firm can also available provide the same comprehensive Internet Marketing program for other New Mexico car dealership in Los Alamos, Farmington, Las Vegas, Roswell and throughout the state. We previously served a firm in New Mexico and contributed to results that allowed that dealership to achieve the top sales position in the state of New Mexico. Our contract with them has expired and we are looking to
immediately link up with a new auto dealership partner in the area. We will discuss the potential to allow for exclusivity in our contract with a new dealer partner.

For More Details View Our Dealership Info Page

http://flylineusa.com/auto-dealerships.html

Monday, June 18, 2012

Flyline Search Marketing: The Auto Dealer Dream Team

Auto dealerships everywhere, has the current low state of the economy got you down? Does it seem like there really just no buyers right now? In actual fact, people won't ever stop spending, including buying new cars, trucks, SUVs and the like – whether they are for personal or business use.

However, it may seem like no one is buying because you might still be relying on traditional marketing channels when you could be engaging with prospective buyers online and providing them with the information that convinces them you are the dealer of choice for them.

At Flyline, we have been researching and using our extensive knowledge in search marketing to develop and perfect the ultimate marketing service for auto dealerships.

And when we have been able to apply it to an auto dealership like some of those found in Albuquerque, Santa Fe, and other New Mexico cities as well as those in other cities where we have clients, there has been a quantifiable increase in Web traffic, phone inquiries, and walk-ins, which these dealerships have translated into sales, leases, maintenance and the like.  
Our auto dealership Internet Marketing program includes a comprehensive range of strategies for search marketing, social media marketing, content marketing, public relations and pay per click advertising, including such tactics as fan pages, blogs, online ads, keyword placement, Google AdWords and social media engagement.

How We Do What We Do
At Flyline Search Marketing, we have deep experience with all types of marketing, including traditional and online marketing campaigns that have helped all types and sizes of businesses reach their target audience and get noticed in the often crowded and competitive spaces, including that of vehicle sales.

We are a Google AdWords certified provider and have experience that extends to other search platforms, including Yahoo and Bing. Simply put, while with other companies might be able to get your name up on one of the search engines, they will not be able to provide the coverage that we have shown for our clients many of whom have been on board for many years.

That’s because our Internet search marketing expertise extends beyond just putting together a list of a few keywords. We have created lists of thousands of keywords plus offered clients ongoing fresh and relevant content for their website, blog, and social media pages.

The professionals at Flyline Search Marketing have also put together traditional marketing strategies, such as press releases, and modernized them for the online world, including optimizing them for search engines and adding hyperlinks and link backs within the releases as well as links to YouTube videos and other relevant content.

We continually track and reflect on the results to see where we can make improvements to deliver the maximum ROI for you.

When you are ready to rev up your auto dealership marketing program, be sure to take us for a test drive!

Sunday, May 20, 2012

Don’t Let Those Potential Clients Get Away – Focusing on Remarketing

Do you own an awesome business that is selling something on par with the cure for cancer? And, while business is booming, you may have noticed for customers that appear indecisive or that change their minds. Suddenly, what had been a full shopping cart in your online store has been abandoned and you are not sure why they didn’t want all those awesome products you are selling when so many others do.  

Now you can't control every customer and while some of them may very well have just been not interested, for those that were on the fence, there is a way to possibly get them back without hoping they land on one of your company advertisements again in the near future. You can benefit from adding a remarketing program to your existing Google AdWords campaign to cast the line and draw them in with an enticing marketing nibble that has you reeling them in!

What is Remarketing?
Remarketing -- otherwise known as cart abandonment marketing and conversion marketing -- is the process of sending an automated follow-up to an individual who left your business site without the desired results, such as a service inquiry or sale and/or a product sale.

The automated follow-up works like this: The Google advert remembers the customer's details through a static IP address and follows them to the next Web page they visit and inserts an advertisement on the page in an effort to remind them of the product or service they had been interested in at the start – that is, your product.

This reminder could very well lead to a sale if the customer sees this ad and then decides that the product or service was worth the money or just absolutely necessary, especially compared to the site they are looking at now.

Helping Your Business Attract More Customers
Do you use the Google AdWords program? Then, this extra feature will surely benefit your business. Even if you don't actually sell something on the website but rather offer an in-person service, such as electrical work or plumbing, you can still benefit from remarketing.

For instance, if a potential customer leaves your website and goes to another one that has similar services that are priced higher, this provides them with an easy way to return to your site, especially when the ad they see on that page shows that lower price or a special deal not offered by the competitor’s site they are now viewing. 

Want to know more about hitting the target with more customers via a remarketing program? Contact us now!  

Thursday, May 10, 2012

How Social Media is Building Businesses

It wasn't until recently that social media was looked at as anything more than a trend or a fad. However, from Myspace to Facebook and Google+ social media hasn't just faded away being replaced by something new, but instead it has grown beyond what anyone might have actually imagined.

And, for better or worse, it is time to accept that it is here to stay. It would seem that more of these social media channels are migrating to a format that makes them more conducive to businesses rather than just serving as convenient platforms to stay in touch with friends and families and make new connections based on similar interests.

Social Networking Goes Business
If anything, it makes sense to look at these platforms like Facebook as the perfect place to get in touch with one’s potential and existing customer base and learn more about what you can do for them.

Advertising is a tried and true way to promote your business and sales of your products and or services. Now, with the ever growing popularity of social media sites like Facebook and Twitter, the game has changed. Look at it as just one more channel to broadcast to your customers and potential customers just like radio, television, and print media.

Except, in this case, the broadcast goes both ways as you can easily hear right back from your audience about what they like and even about what they don’t like.   

Think about the ads you see on Facebook now that attempt to place ads for products and services based on what you say you like. Even search engines are beginning to track search patterns to deliver more personalized searches for those using them. It’s becoming all business, which means the time is now for you to get involved.

But, Can I Do It?
While the social media bible has yet to be written, there are guidelines out there that can help you build your online presence through social media and social networking. It can be challenging though as even the big businesses have proven with their social media faux pas.

However, you can go it alone or you can seek the assistance of an Internet Marketing firm that understands how all the social media platforms and strategies work to effectively target your intended audience.

Whatever you choose, it’s time to get started. Just think about the potential. Facebook alone had approximately 845 million active users a month at the end of 2011 as reported by the company, and this number is only expected to grow in the near future. With hundreds of millions of potential new customers and a way to keep in touch with current customers, that alone should be enough to convince you just how well social media platforms can work for your business.

Let us show you what’s possible. Send us your objectives, and the expert team at Flyline Search Marketing can deliver a customized Internet Marketing program that combines online tactics (Google AdWords, SEO, website content and development, Facebook fan page development and blogging) with more traditional marketing and public relation strategies.

Saturday, April 21, 2012

Five Ways to Build Your Brand’s Presence through Social Media

Ad Age Digital recently posted an article with five key ways to build your brand presence through social media platforms. While many think that it takes extensive resources, what is really important is creating a targeted digital strategy that involves some very simple, yet effective , tactics to get your brand the attention it deserves. Here’s how

Consumers Know the 411
Consumers actually have become a lot smarter than many companies want to give them credit for. They’ve really changed and have a good sense of what is going on. Instead of spending your time trying to pull the wool over their eyes, why not gift them with more information that they have not yet collected. You will be surprised how fast you will get attention and make fans when they realize you are doling out good advice and valuable services.

Developing a Purposeful Brand
You need to know what your brand is destined to do and then share that knowledge with your target audience. Once the purpose is known, it’s just a matter of time before you link up with your audience in the world of social media.

They are out there looking for what you have to offer so if you make that purpose clear, they will find you! And, better yet, they will alert others who are searching for the same thing.

Schedule Your Social Engagement and Don’t Skip Out on any Appointment
Brands need to be ready to build relationships with their consumers and that requires regular engagement. Make a calendar of times that you will update and interact on your social media platform so your audience can count on your updates.

Everyone like a routine, so there is nothing wrong with carrying that over to your social media brand building strategy. Just don’t let your audience down by flaking out on this calendar. That will impact negatively on your brand and take a long time to overcome.

It’s Not Easy, But It’s So Worth It
Social is easy for human beings but it may not be easy for a brand or company. However, with human beings behind the scenes running the platform, your focus should be on getting in touch with your social side when interacting with customers. Sure, it takes time but anything that does is well worth the effort!

Don’t Push – Let it Flow
Lastly, don’t shove what you are doing down the throats of your audience. They will decide that you are only there to sell them something. And, no one likes to be sold to. Back off the marketing pedal and let the relationship flow with interaction, dialogue, questions and information.

They will know you have a product or service because they can see you’re a business but they can use what you tell them to make the decision to buy all on their own without you pushing them!

Tuesday, April 3, 2012

Flyline Search Marketing Helps Clients Increase Their Organic Marketing Potential through Blogging, PR, and Social Media

When looking at a marketing strategy, there are two primary pathways:

·       Regular Marketing: This has been the traditional path of marketing in which companies put a lot of money into advertising and marketing campaigns, using traditional channels like print and television, which really don’t have any targeted approaches. The results can happen for some, but most companies end up spending way too much and getting way too little results in terms of prospects and new customers.
·         Organic Marketing: This type of marketing focuses resources in specific positions and in front of key target audience groups in order to increase the value returned by that marketing investment. It builds recognition and reaches a point where it suddenly gains momentum on its own and continues delivering that value long after the campaign was first initiated. It’s much like organic produce – it hasn’t been complicated or contaminated with artificial agents but is fresh, natural, and authentic.

Organically Grown and Nurtured Marketing Campaigns
Everything Flyline Search Marketing does actually falls into the organic marketing bucket although these programs can be supplemented with traditional marketing methodologies that build on the existing potential and results found in the organic marketing tactics. Here’s how these organic marketing tactics create results:

·         Blogging: Not only does a blog work as a major part of your search engine optimization (SEO) strategy by providing a way to create content that has specific keywords as well as offering a way to develop internal links, but it also is a way to attract customers through fresh, helpful, relevant and often entertaining content that they are looking for to solve a problem or make their lives more convenient. By building an audience of followers that come to your blog to learn more, you are building credibility and brand recognition – as well as equity – that is low-cost but high on the results meter.
  • ·         Social Media/Social Networking: Social media and social networking have grown in popularity because people inherently like sharing things and engaging in conversations with others. In this way, they learn new things, get the name of a great company to hire or a terrific new product to buy, and create new relationships. A business that participates in these circles by having a Twitter account, using Google +1, or creating a Facebook Fan Page, can reach out to people that they feel might be interested in what they have to offer and learn how to better target their messaging by interacting through these channels. Companies learn and hone their marketing messages for better results.
·       PR: While public relations has been used as a traditional strategy for a long time – often with hit and miss results – taking the organic marketing approach through online, SEO-infused press releases can create more hits and interest than ever before. The media wants to get news-worthy information while the marketer wants to get publicity. This organic marketing strategy creates a win-win where the media gets fresh content and companies get recognized in their local marketplace and gain further traffic to their websites thanks to SEO-structured press releases that gain rank positions in search engines.

Are You Ready to Go Organic?
If you are ready to experience the exponential growth opportunities that organic marketing offers, contact us now so we can create a custom strategy with your business needs in mind, including a plan that is based on your budget and objectives. Let’s get started on growing together!

Wednesday, March 21, 2012

Forming Your Brand Advocate Army One Community Member at a Time

When looking at why things go viral on the Internet across social media channels, behind the scenes are social media influencers and brand advocates (whether they realize it or not) who feel compelled to share something that they like, that makes them laugh, that helps them and that inspires them.

It feels good for a company or business owner when they see people doing this, but it also begs the question, How do I convince people to become a social media influencer or a brand advocate?

Understanding Who They Are
Before you can engage them on the behalf of your company and your brand, you first need to understand who they are – brand advocates are product users not connected to the company but that believe in the products they are using while social media influencers are people that others online pay attention to because they have already proved that they are conduits and sources of good – and valuable – information. You want both of them!

That’s because they have the “street” credibility and the passion to change behaviors and win customers on your behalf. They write reviews and share their perspectives on products and services. If they rave about your product or service, it is worth its weight in gold.

They essentially have done the marketing for you without even touching your marketing budget and they most likely have been more convincing than any paid campaign you would have developed. They tend to be perceived as more genuine and authentic than the company they are writing about. Typically, consumers tend to believe other consumers over companies.

Recruiting Brand Advocates and Social Media Influencers
One of the best ways to get them on your side is to know where to look for them. Here are some good indications of people you want on your side:

They comment frequently on blog posts. Clearly, they are reading blogs and interested in what is going on. This interaction means that they could provide the same commentary for you.

They are active on Facebook pages and hover over the “like” widget quite frequently. This shows they are emotionally connected to social media and want to share their opinions with others, including actually sharing the content or participating in the community aspects found within social media. You want them to feel just as passionate about what you have to offer so they will tell others.

 They Tweet daily and reTweet often, showing their level of engagement and action in social media activities and information. You know that this could help you quickly spread messages and information you want more people to see and think about.

Now that you know where they are, it’s time to get them doing the same for you:

Provide information worth following and getting passionate about. Study your potential brand advocates to see what they respond to and what type of information they most often share or talk about. Make sure you follow this formula.

Start following those people that you feel will be interested in what you have to offer. Start a conversation with them and see if you can elicit their help in building your army of online brand advocates.

Be patient as it takes time to get the momentum going. You will need to put in the effort of creating meaningful conversations. There is no such thing as instant trust. Add relevant content and offer valuable information. Build it and they will eventually come but be sure to be consistent, authentic, and appreciative.