There is a lot of talk about social media and your return on investment (ROI). The ability to measure your ROI on social media marketing is important and will assist you in navigating and establishing your best strategies for successful marketing. But, one important rule you must remember with social media is instant gratification does not easily. Social media takes time and patience to build a faithful following and develop brand loyalty.
Slow Down and Reap the Rewards of User Loyalty
Companies will be poised for greater success when they look at the “big picture” of social media and their ability to establish and engage customers. Your talent for developing a successful social media campaign begins by thinking long-term. Companies must plot out a marketing strategy to develop new products, create buzz and dialogue with customers, and instill brand loyalty.
This begins with a well-thought out campaign focused on long-term, not short-term goals. This is where companies will see their ROI on social media. It is like simmering a pot of stew; a nice, slow simmer will bring you a delicious dinner. Think the same way with your social media campaign. That’s why it is important to be patient.
You Spoke, We Listened
A successful social media campaign depends on dialogue between you and your customer. Your customer will be free to give stellar reviews, positive feedback, and constructive criticism. They can also be harsh and spread the word about how poorly your product performed or how badly they were treated by your customer service department. Your role in a successful campaign begins by monitoring and carefully considering the comments being made about your company.
This can influence every department within your organization to capitalize on feedback to improve performance or to continue on the same track. Another important feature with social media is the ability to track which activity on your site garners interest and comment.
A small business might manufacture ten separate products, but every time a certain product gets mentioned it garners interest and positive feedback. This kind of information can be used to focus on better developing this product line before waiting for all the sales numbers to come in.
Let’s Take a Ride on the Social Media Highway
Many companies forget social media is a journey rather than a static activity. You do not put out a message and sit back and wait for the customers to flock to you and buy your product. Social media is a tool to communicate directly with your customer base and the conversation is a consistent action that engages them.
Rating Your Social Media ROI
Your measurable ROI depends on tracking specific activities within your social media campaign to determine the value of each activity. You must fully understand how your social media activities are being utilized within each department of your organization. From here you are able to track the effectiveness of each campaign and adjust your tactics accordingly. Specific sales goals must be developed and measured against your social media campaign to rate performance.
This is where Flyline Search Marketing can help; we understand social media and have been generating successful campaigns for our clients in a way that offers the maximum ROI. Find out now how we can help you!
