The Search Marketing Masters: Get Your Business on All Major Search Engines

It’s 2012 and chances are if you own a business you have been on the Internet for a couple years now. However, whether you are brand new to the business world or a true veteran you know that the best way to get your name out there is through the Internet. Why?

Well, the answer to that is simple really, everyone uses the internet and that makes its streets the best place to put up billboards. If you have not already, now is as good a time as any to start laying claim to the digital world.

Search Marketing with Google

That’s right, Google – something people use every single day to look up a company, product, or service.  With our search marketing team at the helm of your digital ship, we can not only get your business out there, but we can also fully utilize Google’s AdWords program. Google AdWords is a very intricate and complex pay per click system that gets your business out there.

And, it just so happens that Flyline Search Marketing is a certified partner of the Google AdWords program, which allows us to use the program to get your site the traffic you’ve been previously at a loss to figure out how to get.

Yahoo and Bing

For those of you who don’t know already, the two companies are basically merged into one. Through our Yahoo and Bing pay per click program, you will find yourself benefitting from basically two separate search engines.

Ask.com

We also offer a marketing setup through Ask.com, which is another commonly used web search engine and will greatly increase your business sites traffic.

So, why should you consider using or switching to Flyline? With our expert search marketing services, you can reap the benefits of essentially four different search engines all displaying your business name in the right spot, for the right price that is made right for any budget.

However, getting your name out there and managing your virtual billboard is not all we do here/ Flyline offers many services. We also offer website creation and website management to help those who are not good with such things or just don’t have the time to be setting up new pages all day long.

As well as website creation we have various domain hosting packages that are good for keeping the more technical side of things going good.

Finally, should you find that you want more Internet Marketing tactics our experts can help your business along in the social media world with Facebook, Twitter, and blogging. Just ask us how!

Flyline Search Marketing
Google Adwords Certified Partner

Delivering Comprehensive Internet Marketing Programs For Auto Dealers, Florists, Hospitals, Plumbing Firms, Garage Door Firms & Many More Industry Groups!

Looking For A Comprehensive Internet Marketing Program That Delivers Jaw Dropping Results?

We currently have an opening to serve an automobile dealership in the Albuquerque, Santa Fe, Corrales, Bernalillo, Placitas, Los Lunas & Rio Rancho areas. Our firm can also available provide the same comprehensive Internet Marketing program for other New Mexico car dealership in Los Alamos, Farmington, Las Vegas, Roswell and throughout the state. We previously served a firm in New Mexico and contributed to results that allowed that dealership to achieve the top sales position in the state of New Mexico. Our contract with them has expired and we are looking to

immediately link up with a new auto dealership partner in the area. We will discuss the potential to allow for exclusivity in our contract with a new dealer partner.

For More Details View Our Dealership Info Page

http://flylineusa.com/auto-dealerships.html

Flyline Search Marketing: The Auto Dealer Dream Team

Auto dealerships everywhere, has the current low state of the economy got you down? Does it seem like there really just no buyers right now? In actual fact, people won't ever stop spending, including buying new cars, trucks, SUVs and the like – whether they are for personal or business use.

However, it may seem like no one is buying because you might still be relying on traditional marketing channels when you could be engaging with prospective buyers online and providing them with the information that convinces them you are the dealer of choice for them.

At Flyline, we have been researching and using our extensive knowledge in search marketing to develop and perfect the ultimate marketing service for auto dealerships.

And when we have been able to apply it to an auto dealership like some of those found in Albuquerque, Santa Fe, and other New Mexico cities as well as those in other cities where we have clients, there has been a quantifiable increase in Web traffic, phone inquiries, and walk-ins, which these dealerships have translated into sales, leases, maintenance and the like.  

Our auto dealership Internet Marketing program includes a comprehensive range of strategies for search marketing, social media marketing, content marketing, public relations and pay per click advertising, including such tactics as fan pages, blogs, online ads, keyword placement, Google AdWords and social media engagement.

How We Do What We Do

At Flyline Search Marketing, we have deep experience with all types of marketing, including traditional and online marketing campaigns that have helped all types and sizes of businesses reach their target audience and get noticed in the often crowded and competitive spaces, including that of vehicle sales.

We are a Google AdWords certified provider and have experience that extends to other search platforms, including Yahoo and Bing. Simply put, while with other companies might be able to get your name up on one of the search engines, they will not be able to provide the coverage that we have shown for our clients many of whom have been on board for many years.

That’s because our Internet search marketing expertise extends beyond just putting together a list of a few keywords. We have created lists of thousands of keywords plus offered clients ongoing fresh and relevant content for their website, blog, and social media pages.

The professionals at Flyline Search Marketing have also put together traditional marketing strategies, such as press releases, and modernized them for the online world, including optimizing them for search engines and adding hyperlinks and link backs within the releases as well as links to YouTube videos and other relevant content.

We continually track and reflect on the results to see where we can make improvements to deliver the maximum ROI for you.

When you are ready to rev up your auto dealership marketing program, be sure to take us for a test drive!

Don’t Let Those Potential Clients Get Away – Focusing on Remarketing

Do you own an awesome business that is selling something on par with the cure for cancer? And, while business is booming, you may have noticed for customers that appear indecisive or that change their minds. Suddenly, what had been a full shopping cart in your online store has been abandoned and you are not sure why they didn’t want all those awesome products you are selling when so many others do.  

Now you can't control every customer and while some of them may very well have just been not interested, for those that were on the fence, there is a way to possibly get them back without hoping they land on one of your company advertisements again in the near future. You can benefit from adding a remarketing program to your existing Google AdWords campaign to cast the line and draw them in with an enticing marketing nibble that has you reeling them in!

What is Remarketing?

Remarketing -- otherwise known as cart abandonment marketing and conversion marketing -- is the process of sending an automated follow-up to an individual who left your business site without the desired results, such as a service inquiry or sale and/or a product sale.

The automated follow-up works like this: The Google advert remembers the customer's details through a static IP address and follows them to the next Web page they visit and inserts an advertisement on the page in an effort to remind them of the product or service they had been interested in at the start – that is, your product.

This reminder could very well lead to a sale if the customer sees this ad and then decides that the product or service was worth the money or just absolutely necessary, especially compared to the site they are looking at now.

Helping Your Business Attract More Customers

Do you use the Google AdWords program? Then, this extra feature will surely benefit your business. Even if you don't actually sell something on the website but rather offer an in-person service, such as electrical work or plumbing, you can still benefit from remarketing.

For instance, if a potential customer leaves your website and goes to another one that has similar services that are priced higher, this provides them with an easy way to return to your site, especially when the ad they see on that page shows that lower price or a special deal not offered by the competitor’s site they are now viewing. 

Want to know more about hitting the target with more customers via a remarketing program? Contact us now!  

How Social Media is Building Businesses

It wasn't until recently that social media was looked at as anything more than a trend or a fad. However, from Myspace to Facebook and Google+ social media hasn't just faded away being replaced by something new, but instead it has grown beyond what anyone might have actually imagined.

And, for better or worse, it is time to accept that it is here to stay. It would seem that more of these social media channels are migrating to a format that makes them more conducive to businesses rather than just serving as convenient platforms to stay in touch with friends and families and make new connections based on similar interests.

Social Networking Goes Business

If anything, it makes sense to look at these platforms like Facebook as the perfect place to get in touch with one’s potential and existing customer base and learn more about what you can do for them.

Advertising is a tried and true way to promote your business and sales of your products and or services. Now, with the ever growing popularity of social media sites like Facebook and Twitter, the game has changed. Look at it as just one more channel to broadcast to your customers and potential customers just like radio, television, and print media.

Except, in this case, the broadcast goes both ways as you can easily hear right back from your audience about what they like and even about what they don’t like.   

Think about the ads you see on Facebook now that attempt to place ads for products and services based on what you say you like. Even search engines are beginning to track search patterns to deliver more personalized searches for those using them. It’s becoming all business, which means the time is now for you to get involved.

But, Can I Do It?

While the social media bible has yet to be written, there are guidelines out there that can help you build your online presence through social media and social networking. It can be challenging though as even the big businesses have proven with their social media faux pas.

However, you can go it alone or you can seek the assistance of an Internet Marketing firm that understands how all the social media platforms and strategies work to effectively target your intended audience.

Whatever you choose, it’s time to get started. Just think about the potential. Facebook alone had approximately 845 million active users a month at the end of 2011 as reported by the company, and this number is only expected to grow in the near future. With hundreds of millions of potential new customers and a way to keep in touch with current customers, that alone should be enough to convince you just how well social media platforms can work for your business.

Let us show you what’s possible. Send us your objectives, and the expert team at Flyline Search Marketing can deliver a customized Internet Marketing program that combines online tactics (Google AdWords, SEO, website content and development, Facebook fan page development and blogging) with more traditional marketing and public relation strategies.

Five Ways to Build Your Brand’s Presence through Social Media

Ad Age Digital recently posted an article with five key ways to build your brand presence through social media platforms. While many think that it takes extensive resources, what is really important is creating a targeted digital strategy that involves some very simple, yet effective , tactics to get your brand the attention it deserves. Here’s how

Consumers Know the 411

Consumers actually have become a lot smarter than many companies want to give them credit for. They’ve really changed and have a good sense of what is going on. Instead of spending your time trying to pull the wool over their eyes, why not gift them with more information that they have not yet collected. You will be surprised how fast you will get attention and make fans when they realize you are doling out good advice and valuable services.

Developing a Purposeful Brand

You need to know what your brand is destined to do and then share that knowledge with your target audience. Once the purpose is known, it’s just a matter of time before you link up with your audience in the world of social media.

They are out there looking for what you have to offer so if you make that purpose clear, they will find you! And, better yet, they will alert others who are searching for the same thing.

Schedule Your Social Engagement and Don’t Skip Out on any Appointment

Brands need to be ready to build relationships with their consumers and that requires regular engagement. Make a calendar of times that you will update and interact on your social media platform so your audience can count on your updates.

Everyone like a routine, so there is nothing wrong with carrying that over to your social media brand building strategy. Just don’t let your audience down by flaking out on this calendar. That will impact negatively on your brand and take a long time to overcome.

It’s Not Easy, But It’s So Worth It

Social is easy for human beings but it may not be easy for a brand or company. However, with human beings behind the scenes running the platform, your focus should be on getting in touch with your social side when interacting with customers. Sure, it takes time but anything that does is well worth the effort!

Don’t Push – Let it Flow

Lastly, don’t shove what you are doing down the throats of your audience. They will decide that you are only there to sell them something. And, no one likes to be sold to. Back off the marketing pedal and let the relationship flow with interaction, dialogue, questions and information.

They will know you have a product or service because they can see you’re a business but they can use what you tell them to make the decision to buy all on their own without you pushing them!

Flyline Search Marketing Helps Clients Increase Their Organic Marketing Potential through Blogging, PR, and Social Media

When looking at a marketing strategy, there are two primary pathways:

·       Regular Marketing: This has been the traditional path of marketing in which companies put a lot of money into advertising and marketing campaigns, using traditional channels like print and television, which really don’t have any targeted approaches. The results can happen for some, but most companies end up spending way too much and getting way too little results in terms of prospects and new customers.

·         Organic Marketing: This type of marketing focuses resources in specific positions and in front of key target audience groups in order to increase the value returned by that marketing investment. It builds recognition and reaches a point where it suddenly gains momentum on its own and continues delivering that value long after the campaign was first initiated. It’s much like organic produce – it hasn’t been complicated or contaminated with artificial agents but is fresh, natural, and authentic.

Organically Grown and Nurtured Marketing Campaigns

Everything Flyline Search Marketing does actually falls into the organic marketing bucket although these programs can be supplemented with traditional marketing methodologies that build on the existing potential and results found in the organic marketing tactics. Here’s how these organic marketing tactics create results:

·         Blogging: Not only does a blog work as a major part of your search engine optimization (SEO) strategy by providing a way to create content that has specific keywords as well as offering a way to develop internal links, but it also is a way to attract customers through fresh, helpful, relevant and often entertaining content that they are looking for to solve a problem or make their lives more convenient. By building an audience of followers that come to your blog to learn more, you are building credibility and brand recognition – as well as equity – that is low-cost but high on the results meter.

• ·         Social Media/Social Networking: Social media and social networking have grown in popularity because people inherently like sharing things and engaging in conversations with others. In this way, they learn new things, get the name of a great company to hire or a terrific new product to buy, and create new relationships. A business that participates in these circles by having a Twitter account, using Google +1, or creating a Facebook Fan Page, can reach out to people that they feel might be interested in what they have to offer and learn how to better target their messaging by interacting through these channels. Companies learn and hone their marketing messages for better results.

·       PR: While public relations has been used as a traditional strategy for a long time – often with hit and miss results – taking the organic marketing approach through online, SEO-infused press releases can create more hits and interest than ever before. The media wants to get news-worthy information while the marketer wants to get publicity. This organic marketing strategy creates a win-win where the media gets fresh content and companies get recognized in their local marketplace and gain further traffic to their websites thanks to SEO-structured press releases that gain rank positions in search engines.

Are You Ready to Go Organic?

If you are ready to experience the exponential growth opportunities that organic marketing offers, contact us now so we can create a custom strategy with your business needs in mind, including a plan that is based on your budget and objectives. Let’s get started on growing together!

Forming Your Brand Advocate Army One Community Member at a Time

When looking at why things go viral on the Internet across social media channels, behind the scenes are social media influencers and brand advocates (whether they realize it or not) who feel compelled to share something that they like, that makes them laugh, that helps them and that inspires them.

It feels good for a company or business owner when they see people doing this, but it also begs the question, How do I convince people to become a social media influencer or a brand advocate?

Understanding Who They Are

Before you can engage them on the behalf of your company and your brand, you first need to understand who they are – brand advocates are product users not connected to the company but that believe in the products they are using while social media influencers are people that others online pay attention to because they have already proved that they are conduits and sources of good – and valuable – information. You want both of them!

That’s because they have the “street” credibility and the passion to change behaviors and win customers on your behalf. They write reviews and share their perspectives on products and services. If they rave about your product or service, it is worth its weight in gold.

They essentially have done the marketing for you without even touching your marketing budget and they most likely have been more convincing than any paid campaign you would have developed. They tend to be perceived as more genuine and authentic than the company they are writing about. Typically, consumers tend to believe other consumers over companies.

Recruiting Brand Advocates and Social Media Influencers

One of the best ways to get them on your side is to know where to look for them. Here are some good indications of people you want on your side:

They comment frequently on blog posts. Clearly, they are reading blogs and interested in what is going on. This interaction means that they could provide the same commentary for you.

They are active on Facebook pages and hover over the “like” widget quite frequently. This shows they are emotionally connected to social media and want to share their opinions with others, including actually sharing the content or participating in the community aspects found within social media. You want them to feel just as passionate about what you have to offer so they will tell others.

 They Tweet daily and reTweet often, showing their level of engagement and action in social media activities and information. You know that this could help you quickly spread messages and information you want more people to see and think about.

Now that you know where they are, it’s time to get them doing the same for you:

Provide information worth following and getting passionate about. Study your potential brand advocates to see what they respond to and what type of information they most often share or talk about. Make sure you follow this formula.

Start following those people that you feel will be interested in what you have to offer. Start a conversation with them and see if you can elicit their help in building your army of online brand advocates.

Be patient as it takes time to get the momentum going. You will need to put in the effort of creating meaningful conversations. There is no such thing as instant trust. Add relevant content and offer valuable information. Build it and they will eventually come but be sure to be consistent, authentic, and appreciative.

A Unique Business Model Makes Google Adwords More Effective and Less Costly for Clients

Flyline’s existing successful Internet Marketing model is anchored by its comprehensive and creative Google AdWords platform design strategy. The Flyline Search Marketing approach has proven to be more effective and less costly for its customers compared to competitor offerings. Although many businesses try to run their own Google AdWords platform, they do not have the time to dedicate to learning all the ins and outs of this complex platform.

The result is that they either give up or do not maximize all the aspects of Google AdWords that they could be doing. That’s why Flyline provides a significant return on investment because they do all the heavy lifting and take the time to understand the platform and how to leverage its power.

Companies like Gwinnett Medical Center and Carithers Flowers in Atlanta, Georgia as well as Melloy Dodge in Albuquerque, New Mexico are just a few of Flyline’s clients that are reaping the rewards of this proven Internet Marketing tool

Key Advantages

The key advantages of contracting with Flyline Search Marketing to manage your Google Adwords program include:

• Far more extensive and comprehensive Google campaign designs.
• Flyline offers a unique monthly fixed fee approach, which keeps the cost of using Google AdWords affordable for all types of clients. Flyline clients are able to devote the vast majority of their monthly advertising budgets to buying actual Google advertising.

• Flyline maintains a keen focus on producing sales conversions rather than just focusing on click generation like the majority of PPC management companies do.

Cost-Effective, Results-Oriented Tools

Today’s businesses are operating on tight budgets where every dollar devoted to marketing must deliver a return. Flyline understands this and has structured their business model with this in mind. Here’s what it can do:

·         It allows clients to devote the vast majority of the marketing dollars they invest with us to purchasing actual Google advertising. This provides them with a significant competitive advantage over their competition that may be relying on click-based PPC companies.

·         Flyline clients have reported significant increases in their website traffic, which has translated into new business and increased revenue and provided the return on investment in their Internet Marketing initiatives that has either met or exceeded their expectations.

Additional Initiatives for Maximum Impact

Flyline Search Marketing further enhances the impact of its Google AdWords program with a comprehensive set of online marketing tactics, including SEO-driven content, press release programs, insightful blogs and Social Media Marketing services, such as Twitter, Facebook, and YouTube.

Measuring Your Social Media Success

A common concern for businesses investing in Internet Marketing programs and social media strategies is their return on investment. That’s why it is so important to consider and include analytics in every program and plan a company creates or receives from an Internet Marketing service provider.

As part of ongoing social media trends seen in today’s global business environment, metrics and analytics are a dominant part of discussion among those seeking the most return on their investment and wanting to have a better understanding of how to use the data that is generated from strategies like Google AdWords, SEO, and PPC. As more businesses seek to leverage the power within the data and are eager to learn how to leverage it to better target their intended audience, social analytic technology is becoming a valuable space to be further developed and included in Internet Marketing programs.

A Shift to a Mainstream Strategy

And, as social networking and social media becomes more mainstream with a wider business audience and more industries take advantage of what these tools have to offer, this type of digital interaction will require even more analytics in order to help make marketing decisions and shape messaging and interactions with potential customers and existing clients.

This includes moving beyond just simply using Twitter or Facebook; it will require that companies figure out how to embed a social component in every part of their organization and then measure the results of how it is being used in each location, department, and function.

The Important Role of Analytics

A recent article in InformationWeek noted some of the reasons why analytics – from keyword filtering and natural language processing to text mining – are so important. First and foremost, it is a way to monitor engagement with blogs and other social media tools. It can also be used for market research intelligence to gauge new opportunities, identify and respond to threats or public complaints, and test new product or service ideas.

However, there are many areas that need to be measured if a company is to carve out a competitive advantage through the use of social media. The article noted the following types of measurements as created by Gary Angel of Semphonic:

·         Customer Support = Operational Metrics

·         Public Relations = Influence Categorization and Tracking

·         Campaigns = Listening and Web Analytics

·         Communities = Engagement and Attrition

·         Social CRM = Customer Data Integration

·         Products and Customer Research = Advanced Natural Language Processing

Each of these must be measured and assessed to understand the audience and determine the best way to enhance social media messaging for better engagement and interaction in order to truly leverage what is possible from Internet Marketing.

Not sure how to do this? Flyline Search Marketing provides a wide range of analytics and Internet Marketing strategies. Ask us how we can help you!

Flyline Search Marketing Expands New Mexico Client Base

We are thrilled to have two new clients join our ongoing growing roster of clients in New Mexico. Our focus with both clients is to provide a comprehensive and customized Internet Marketing strategy across many tactics that we will fully implement on their behalf. This includes such tactics as Google AdWords management, search engine optimization, blogging, social media marketing activities and public relations campaigns.

Our objective for each of our clients is to develop a customized solution that reaches their target audiences and then resonates with that audience. The content is optimized to help the company rank high on search engines, but we also generate resourceful and fresh content that keeps their customers returning because they know they can find relevant and valuable information from these sources. This is a differentiating value proposition that we are proud to say is hard to find in the Internet marketing agency space and what we believe has helped us achieve quantifiable results for our clients’ metrics.

Indigo Mortgage

Indigo Mortgage knows that providing customers with the education and information they need to make smart financial decisions is important , especially in the current environment where financial institutions are often mistrusted. Because Indigo Mortgage has a faith-based philosophy based on integrity and ethics, these messages are central to the company’s Internet Marketing strategy. The company’s blog (http://indigomortgage.blogspot.com) covers numerous topics related to loan programs, pre-qualification, and the loan process as well as industry trends and hot topics. Its Facebook fan page is located at: http://www.facebook.com/#!/pages/Indigo-Mortgage/156198351064778.

The company is locally owned and operated mortgage company that is 100% certified NMLS (National Mortgage Licensing System) with expert mortgage brokers and loan originators. The company operates four divisions: New Mexico Residential Mortgage Division, New Mexico Commercial Loan Division, New Mexico VA Mortgage Loan Division and New Mexico Reverse Mortgage Loan Division. Indigo Mortgage was founded by Benjamin Lucero and operates on a philosophy of personal service, high integrity, fairness, and moral and ethical behavior. The company’s motto is: “Because nobody cares more for your home loan.” Its definition of integrity is that it is the decisions we make and the actions we take when nobody is watching but the Lord. For more information on their mortgage services, please visit www.indigomortgage.net.

Linton & Associates, LLC

To further enhance their leadership role in the employee benefits marketplace, Linton & Associates, LLC has realized the importance of reaching out to its target customers and existing clientele through social media, social networking, and a range of Internet marketing tools. Linton & Associates, LLC currently uses Twitter (@LintonAssocNM) and Facebook (http://www.facebook.com/#!/pages/Linton-Associates-LLC/156435997781415) as well as plans to launch a new website in the next few months. The firm’s blog (http://lintonandassociatesnewmexico.blogspot.com/) and public relations strategy is helping them to interact with their audience, get feedback from clients, and provide practical and regularly updated content about employee benefits and how to make healthy choices.

Linton & Associates, LLC serves over 160 employer groups and over 700 individual clients throughout New Mexico as well as the surrounding states. Established in 1988, the agency’s expert team is familiar with the real estate, construction, hospitality, industry, legal and small employer group, serving numerous clients in those fields in both small and large organizations with fully and self-insured plans, Section 125 plans, High Deductible Health Plans and Health Savings Accounts. Linton & Associates, LLC has built a network of associations with all the national ancillary carriers in life insurance, short and long term disability, and retirement plans. For more information, please visit www.lintonandassociates.com.

What We Can Do for You

Whether you are located in Albuquerque, Santa Fe, or any other city in New Mexico – or even the surrounding states, we can develop and execute on a results-based Internet Marketing program that suits your industry, your audience,  your strategies and, of course, your budget.