Five Ways to Build Your Brand’s Presence through Social Media

Ad Age Digital recently posted an article with five key ways to build your brand presence through social media platforms. While many think that it takes extensive resources, what is really important is creating a targeted digital strategy that involves some very simple, yet effective , tactics to get your brand the attention it deserves. Here’s how

Consumers Know the 411

Consumers actually have become a lot smarter than many companies want to give them credit for. They’ve really changed and have a good sense of what is going on. Instead of spending your time trying to pull the wool over their eyes, why not gift them with more information that they have not yet collected. You will be surprised how fast you will get attention and make fans when they realize you are doling out good advice and valuable services.

Developing a Purposeful Brand

You need to know what your brand is destined to do and then share that knowledge with your target audience. Once the purpose is known, it’s just a matter of time before you link up with your audience in the world of social media.

They are out there looking for what you have to offer so if you make that purpose clear, they will find you! And, better yet, they will alert others who are searching for the same thing.

Schedule Your Social Engagement and Don’t Skip Out on any Appointment

Brands need to be ready to build relationships with their consumers and that requires regular engagement. Make a calendar of times that you will update and interact on your social media platform so your audience can count on your updates.

Everyone like a routine, so there is nothing wrong with carrying that over to your social media brand building strategy. Just don’t let your audience down by flaking out on this calendar. That will impact negatively on your brand and take a long time to overcome.

It’s Not Easy, But It’s So Worth It

Social is easy for human beings but it may not be easy for a brand or company. However, with human beings behind the scenes running the platform, your focus should be on getting in touch with your social side when interacting with customers. Sure, it takes time but anything that does is well worth the effort!

Don’t Push – Let it Flow

Lastly, don’t shove what you are doing down the throats of your audience. They will decide that you are only there to sell them something. And, no one likes to be sold to. Back off the marketing pedal and let the relationship flow with interaction, dialogue, questions and information.

They will know you have a product or service because they can see you’re a business but they can use what you tell them to make the decision to buy all on their own without you pushing them!