Flyline Search Marketing Helps Clients Increase Their Organic Marketing Potential through Blogging, PR, and Social Media

When looking at a marketing strategy, there are two primary pathways:

·       Regular Marketing: This has been the traditional path of marketing in which companies put a lot of money into advertising and marketing campaigns, using traditional channels like print and television, which really don’t have any targeted approaches. The results can happen for some, but most companies end up spending way too much and getting way too little results in terms of prospects and new customers.

·         Organic Marketing: This type of marketing focuses resources in specific positions and in front of key target audience groups in order to increase the value returned by that marketing investment. It builds recognition and reaches a point where it suddenly gains momentum on its own and continues delivering that value long after the campaign was first initiated. It’s much like organic produce – it hasn’t been complicated or contaminated with artificial agents but is fresh, natural, and authentic.

Organically Grown and Nurtured Marketing Campaigns

Everything Flyline Search Marketing does actually falls into the organic marketing bucket although these programs can be supplemented with traditional marketing methodologies that build on the existing potential and results found in the organic marketing tactics. Here’s how these organic marketing tactics create results:

·         Blogging: Not only does a blog work as a major part of your search engine optimization (SEO) strategy by providing a way to create content that has specific keywords as well as offering a way to develop internal links, but it also is a way to attract customers through fresh, helpful, relevant and often entertaining content that they are looking for to solve a problem or make their lives more convenient. By building an audience of followers that come to your blog to learn more, you are building credibility and brand recognition – as well as equity – that is low-cost but high on the results meter.

• ·         Social Media/Social Networking: Social media and social networking have grown in popularity because people inherently like sharing things and engaging in conversations with others. In this way, they learn new things, get the name of a great company to hire or a terrific new product to buy, and create new relationships. A business that participates in these circles by having a Twitter account, using Google +1, or creating a Facebook Fan Page, can reach out to people that they feel might be interested in what they have to offer and learn how to better target their messaging by interacting through these channels. Companies learn and hone their marketing messages for better results.

·       PR: While public relations has been used as a traditional strategy for a long time – often with hit and miss results – taking the organic marketing approach through online, SEO-infused press releases can create more hits and interest than ever before. The media wants to get news-worthy information while the marketer wants to get publicity. This organic marketing strategy creates a win-win where the media gets fresh content and companies get recognized in their local marketplace and gain further traffic to their websites thanks to SEO-structured press releases that gain rank positions in search engines.

Are You Ready to Go Organic?

If you are ready to experience the exponential growth opportunities that organic marketing offers, contact us now so we can create a custom strategy with your business needs in mind, including a plan that is based on your budget and objectives. Let’s get started on growing together!