Two Big Reasons to Pay Someone Else to Run Your Social Media Marketing Campaign

One of social media marketing’s biggest appeals is that it’s an effective way to market your company without having to spend tens of thousands of dollars of your already limited budget on traditional advertising methods. 

What’s more, social media marketing has proven to reach a far bigger audience than print, radio, and TV ads. Despite this incredibly attractive fact, there are actually quite a few reasons why you should consider increasing your social media marketing budget. Here are the two biggest that you may or may not have already considered.

#1: Time Management

If social media sites like Facebook, Twitter, and LinkedIn are free, what’s the point of going the extra mile and paying someone else to manage your social marketing campaign? The answer is simple, and calls to mind that age-old saying “Time is money.” Managing an effective social media campaign can be an incredibly time consuming process that, while saving you precious money, could end up costing you far more in the long run. Lost time and severely diminished productivity are the two greatest dangers that businesses face when taking the DIY approach.

Look at it this way: you wouldn’t dream of making your own TV or radio commercial, or designing your own print advertisement – this is a job best left to the experts who can ensure that you come across as a professional instead of a rank amateur. Why not approach social media marketing with the same mindset?

#2: Navigating the Sensitive Online World

In truth, unless you’re prone to the kind of bonehead moves and epic faux pas that get you uninvited from New Year’s Eve parties on a regular basis, managing an online social media profile isn’t all that difficult. You’ll be employing the very same skills that you use on a daily basis when dealing with customers or clients, except that most of the communication is made via the written word: blog posts, Facebook status updates, and “Tweets.”

 

Still, there are always dangers present when communicating with your customer base in what is a far more impersonal method than face-to-face (or ear-to-ear) communication. For this reason, unless you already possess keen written skills, you may want to consider outsourcing this duty to an individual or group that has experience. Damage control is easy to execute via social media, but you never want to get to a point where you’re constantly apologizing to your customer base or making amends for simple online misunderstandings.

In order to ensure you don’t make some of these mistakes, consider the benefits of hiring someone else to run your social media marketing campaign. Flyline Search Marketing is a company that can offer you the necessary tools and resources to operate a fully professional social media marketing campaign. Offering everything from website design to blogging to social media marketing, they’re the equivalent of a one-stop shop for all your online business needs. For more information, visit their website.

                

Why Use a Google AdWords Certified Partner?

Google AdWords is a program that attracts customers to your business by way of appealing to those people who have already displayed an interest in you. How so? They do this by utilizing certain keywords to place your company’s ad on the sidebar of the Google search results page.

For example, if you own a company that specializes in air conditioning installation, anytime a customer in your area performs a Google search for “air conditioning” or other related words, your company’s ad will appear on the right side of their screen, complete with a link to your website. It’s an approach that’s worked so well for so many that Google now has a certification program for “certified partners.”

What’s a Google Adwords Certified Partner?

The reality is Google AdWords is a program that’s got such a great capacity to help you expand your business that it can be downright difficult to use. You’re not just given the opportunity to place your ads in highly visible locations, but you’re also given a program that operates on a very high level of functionality.

For this reason, squeezing the maximum benefit from Google AdWords can be a full time job. This is why Google has set up an intensive certification program that third party companies interested in managing your AdWords campaign are required to complete. Once that company has done so, they’re then officially qualified to operate your AdWords campaign for a fee.

Can I Do It On My Own?

There’s nothing that says you can’t run your own AdWords campaign. Many businesses take a hands-on approach to utilizing Google AdWords to raise their online visibility. Essentially, the basic setup and operation is simple enough that anyone with an internet connection can get started without help. But, there are several things to take into consideration when adopting this approach.

Unless you have someone dedicated to the task of managing your AdWords campaign, you could wind up spending far too much valuable time learning how to use the program that you could be using elsewhere – like running your business.

Without detailed know-how on every aspect of Google AdWords, you’re likely to only be utilizing a small percentage of the program’s full capacity. AdWords has many advanced features that go well beyond simple ad placement, and can help you refine your ad approach for maximum results.

By pairing up with a Google AdWords Certified Partner, you’re not only hiring someone who will capably run and monitor your AdWords campaign, but you’re also partnering with someone who will very likely offer other valuable services you might not have even considered. This includes optimizing your website for search engine ranking, redesigning it for a better consumer experience, writing and publishing your blog and even handling your company’s social media presence.

Flyline Search Marketing is one such company that’s displayed an incredible ability to provide full service for your company’s online marketing needs, having leaped through all the hoops and passed all of the certification tests required to become a Google AdWords Certified Partner.