Google AdWords is a program that attracts customers to your business by way of appealing to those people who have already displayed an interest in you. How so? They do this by utilizing certain keywords to place your company’s ad on the sidebar of the Google search results page.
For example, if you own a company that specializes in air conditioning installation, anytime a customer in your area performs a Google search for “air conditioning” or other related words, your company’s ad will appear on the right side of their screen, complete with a link to your website. It’s an approach that’s worked so well for so many that Google now has a certification program for “certified partners.”
What’s a Google Adwords Certified Partner?
The reality is Google AdWords is a program that’s got such a great capacity to help you expand your business that it can be downright difficult to use. You’re not just given the opportunity to place your ads in highly visible locations, but you’re also given a program that operates on a very high level of functionality.
For this reason, squeezing the maximum benefit from Google AdWords can be a full time job. This is why Google has set up an intensive certification program that third party companies interested in managing your AdWords campaign are required to complete. Once that company has done so, they’re then officially qualified to operate your AdWords campaign for a fee.
Can I Do It On My Own?
There’s nothing that says you can’t run your own AdWords campaign. Many businesses take a hands-on approach to utilizing Google AdWords to raise their online visibility. Essentially, the basic setup and operation is simple enough that anyone with an internet connection can get started without help. But, there are several things to take into consideration when adopting this approach.
Unless you have someone dedicated to the task of managing your AdWords campaign, you could wind up spending far too much valuable time learning how to use the program that you could be using elsewhere – like running your business.
Without detailed know-how on every aspect of Google AdWords, you’re likely to only be utilizing a small percentage of the program’s full capacity. AdWords has many advanced features that go well beyond simple ad placement, and can help you refine your ad approach for maximum results.
By pairing up with a Google AdWords Certified Partner, you’re not only hiring someone who will capably run and monitor your AdWords campaign, but you’re also partnering with someone who will very likely offer other valuable services you might not have even considered. This includes optimizing your website for search engine ranking, redesigning it for a better consumer experience, writing and publishing your blog and even handling your company’s social media presence.
Flyline Search Marketing is one such company that’s displayed an incredible ability to provide full service for your company’s online marketing needs, having leaped through all the hoops and passed all of the certification tests required to become a Google AdWords Certified Partner.
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