How Social Media is Building Businesses

It wasn't until recently that social media was looked at as anything more than a trend or a fad. However, from Myspace to Facebook and Google+ social media hasn't just faded away being replaced by something new, but instead it has grown beyond what anyone might have actually imagined.

And, for better or worse, it is time to accept that it is here to stay. It would seem that more of these social media channels are migrating to a format that makes them more conducive to businesses rather than just serving as convenient platforms to stay in touch with friends and families and make new connections based on similar interests.

Social Networking Goes Business

If anything, it makes sense to look at these platforms like Facebook as the perfect place to get in touch with one’s potential and existing customer base and learn more about what you can do for them.

Advertising is a tried and true way to promote your business and sales of your products and or services. Now, with the ever growing popularity of social media sites like Facebook and Twitter, the game has changed. Look at it as just one more channel to broadcast to your customers and potential customers just like radio, television, and print media.

Except, in this case, the broadcast goes both ways as you can easily hear right back from your audience about what they like and even about what they don’t like.   

Think about the ads you see on Facebook now that attempt to place ads for products and services based on what you say you like. Even search engines are beginning to track search patterns to deliver more personalized searches for those using them. It’s becoming all business, which means the time is now for you to get involved.

But, Can I Do It?

While the social media bible has yet to be written, there are guidelines out there that can help you build your online presence through social media and social networking. It can be challenging though as even the big businesses have proven with their social media faux pas.

However, you can go it alone or you can seek the assistance of an Internet Marketing firm that understands how all the social media platforms and strategies work to effectively target your intended audience.

Whatever you choose, it’s time to get started. Just think about the potential. Facebook alone had approximately 845 million active users a month at the end of 2011 as reported by the company, and this number is only expected to grow in the near future. With hundreds of millions of potential new customers and a way to keep in touch with current customers, that alone should be enough to convince you just how well social media platforms can work for your business.

Let us show you what’s possible. Send us your objectives, and the expert team at Flyline Search Marketing can deliver a customized Internet Marketing program that combines online tactics (Google AdWords, SEO, website content and development, Facebook fan page development and blogging) with more traditional marketing and public relation strategies.