Sunday, May 20, 2012

Don’t Let Those Potential Clients Get Away – Focusing on Remarketing

Do you own an awesome business that is selling something on par with the cure for cancer? And, while business is booming, you may have noticed for customers that appear indecisive or that change their minds. Suddenly, what had been a full shopping cart in your online store has been abandoned and you are not sure why they didn’t want all those awesome products you are selling when so many others do.  

Now you can't control every customer and while some of them may very well have just been not interested, for those that were on the fence, there is a way to possibly get them back without hoping they land on one of your company advertisements again in the near future. You can benefit from adding a remarketing program to your existing Google AdWords campaign to cast the line and draw them in with an enticing marketing nibble that has you reeling them in!

What is Remarketing?
Remarketing -- otherwise known as cart abandonment marketing and conversion marketing -- is the process of sending an automated follow-up to an individual who left your business site without the desired results, such as a service inquiry or sale and/or a product sale.

The automated follow-up works like this: The Google advert remembers the customer's details through a static IP address and follows them to the next Web page they visit and inserts an advertisement on the page in an effort to remind them of the product or service they had been interested in at the start – that is, your product.

This reminder could very well lead to a sale if the customer sees this ad and then decides that the product or service was worth the money or just absolutely necessary, especially compared to the site they are looking at now.

Helping Your Business Attract More Customers
Do you use the Google AdWords program? Then, this extra feature will surely benefit your business. Even if you don't actually sell something on the website but rather offer an in-person service, such as electrical work or plumbing, you can still benefit from remarketing.

For instance, if a potential customer leaves your website and goes to another one that has similar services that are priced higher, this provides them with an easy way to return to your site, especially when the ad they see on that page shows that lower price or a special deal not offered by the competitor’s site they are now viewing. 

Want to know more about hitting the target with more customers via a remarketing program? Contact us now!  

No comments:

Post a Comment