The Search Marketing Masters: Get Your Business on All Major Search Engines

It’s 2012 and chances are if you own a business you have been on the Internet for a couple years now. However, whether you are brand new to the business world or a true veteran you know that the best way to get your name out there is through the Internet. Why?

Well, the answer to that is simple really, everyone uses the internet and that makes its streets the best place to put up billboards. If you have not already, now is as good a time as any to start laying claim to the digital world.

Search Marketing with Google

That’s right, Google – something people use every single day to look up a company, product, or service.  With our search marketing team at the helm of your digital ship, we can not only get your business out there, but we can also fully utilize Google’s AdWords program. Google AdWords is a very intricate and complex pay per click system that gets your business out there.

And, it just so happens that Flyline Search Marketing is a certified partner of the Google AdWords program, which allows us to use the program to get your site the traffic you’ve been previously at a loss to figure out how to get.

Yahoo and Bing

For those of you who don’t know already, the two companies are basically merged into one. Through our Yahoo and Bing pay per click program, you will find yourself benefitting from basically two separate search engines.

Ask.com

We also offer a marketing setup through Ask.com, which is another commonly used web search engine and will greatly increase your business sites traffic.

So, why should you consider using or switching to Flyline? With our expert search marketing services, you can reap the benefits of essentially four different search engines all displaying your business name in the right spot, for the right price that is made right for any budget.

However, getting your name out there and managing your virtual billboard is not all we do here/ Flyline offers many services. We also offer website creation and website management to help those who are not good with such things or just don’t have the time to be setting up new pages all day long.

As well as website creation we have various domain hosting packages that are good for keeping the more technical side of things going good.

Finally, should you find that you want more Internet Marketing tactics our experts can help your business along in the social media world with Facebook, Twitter, and blogging. Just ask us how!

Don’t Let Those Potential Clients Get Away – Focusing on Remarketing

Do you own an awesome business that is selling something on par with the cure for cancer? And, while business is booming, you may have noticed for customers that appear indecisive or that change their minds. Suddenly, what had been a full shopping cart in your online store has been abandoned and you are not sure why they didn’t want all those awesome products you are selling when so many others do.  

Now you can't control every customer and while some of them may very well have just been not interested, for those that were on the fence, there is a way to possibly get them back without hoping they land on one of your company advertisements again in the near future. You can benefit from adding a remarketing program to your existing Google AdWords campaign to cast the line and draw them in with an enticing marketing nibble that has you reeling them in!

What is Remarketing?

Remarketing -- otherwise known as cart abandonment marketing and conversion marketing -- is the process of sending an automated follow-up to an individual who left your business site without the desired results, such as a service inquiry or sale and/or a product sale.

The automated follow-up works like this: The Google advert remembers the customer's details through a static IP address and follows them to the next Web page they visit and inserts an advertisement on the page in an effort to remind them of the product or service they had been interested in at the start – that is, your product.

This reminder could very well lead to a sale if the customer sees this ad and then decides that the product or service was worth the money or just absolutely necessary, especially compared to the site they are looking at now.

Helping Your Business Attract More Customers

Do you use the Google AdWords program? Then, this extra feature will surely benefit your business. Even if you don't actually sell something on the website but rather offer an in-person service, such as electrical work or plumbing, you can still benefit from remarketing.

For instance, if a potential customer leaves your website and goes to another one that has similar services that are priced higher, this provides them with an easy way to return to your site, especially when the ad they see on that page shows that lower price or a special deal not offered by the competitor’s site they are now viewing. 

Want to know more about hitting the target with more customers via a remarketing program? Contact us now!  

How Social Media is Building Businesses

It wasn't until recently that social media was looked at as anything more than a trend or a fad. However, from Myspace to Facebook and Google+ social media hasn't just faded away being replaced by something new, but instead it has grown beyond what anyone might have actually imagined.

And, for better or worse, it is time to accept that it is here to stay. It would seem that more of these social media channels are migrating to a format that makes them more conducive to businesses rather than just serving as convenient platforms to stay in touch with friends and families and make new connections based on similar interests.

Social Networking Goes Business

If anything, it makes sense to look at these platforms like Facebook as the perfect place to get in touch with one’s potential and existing customer base and learn more about what you can do for them.

Advertising is a tried and true way to promote your business and sales of your products and or services. Now, with the ever growing popularity of social media sites like Facebook and Twitter, the game has changed. Look at it as just one more channel to broadcast to your customers and potential customers just like radio, television, and print media.

Except, in this case, the broadcast goes both ways as you can easily hear right back from your audience about what they like and even about what they don’t like.   

Think about the ads you see on Facebook now that attempt to place ads for products and services based on what you say you like. Even search engines are beginning to track search patterns to deliver more personalized searches for those using them. It’s becoming all business, which means the time is now for you to get involved.

But, Can I Do It?

While the social media bible has yet to be written, there are guidelines out there that can help you build your online presence through social media and social networking. It can be challenging though as even the big businesses have proven with their social media faux pas.

However, you can go it alone or you can seek the assistance of an Internet Marketing firm that understands how all the social media platforms and strategies work to effectively target your intended audience.

Whatever you choose, it’s time to get started. Just think about the potential. Facebook alone had approximately 845 million active users a month at the end of 2011 as reported by the company, and this number is only expected to grow in the near future. With hundreds of millions of potential new customers and a way to keep in touch with current customers, that alone should be enough to convince you just how well social media platforms can work for your business.

Let us show you what’s possible. Send us your objectives, and the expert team at Flyline Search Marketing can deliver a customized Internet Marketing program that combines online tactics (Google AdWords, SEO, website content and development, Facebook fan page development and blogging) with more traditional marketing and public relation strategies.