Measuring Your Social Media Success

A common concern for businesses investing in Internet Marketing programs and social media strategies is their return on investment. That’s why it is so important to consider and include analytics in every program and plan a company creates or receives from an Internet Marketing service provider.

As part of ongoing social media trends seen in today’s global business environment, metrics and analytics are a dominant part of discussion among those seeking the most return on their investment and wanting to have a better understanding of how to use the data that is generated from strategies like Google AdWords, SEO, and PPC. As more businesses seek to leverage the power within the data and are eager to learn how to leverage it to better target their intended audience, social analytic technology is becoming a valuable space to be further developed and included in Internet Marketing programs.

A Shift to a Mainstream Strategy

And, as social networking and social media becomes more mainstream with a wider business audience and more industries take advantage of what these tools have to offer, this type of digital interaction will require even more analytics in order to help make marketing decisions and shape messaging and interactions with potential customers and existing clients.

This includes moving beyond just simply using Twitter or Facebook; it will require that companies figure out how to embed a social component in every part of their organization and then measure the results of how it is being used in each location, department, and function.

The Important Role of Analytics

A recent article in InformationWeek noted some of the reasons why analytics – from keyword filtering and natural language processing to text mining – are so important. First and foremost, it is a way to monitor engagement with blogs and other social media tools. It can also be used for market research intelligence to gauge new opportunities, identify and respond to threats or public complaints, and test new product or service ideas.

However, there are many areas that need to be measured if a company is to carve out a competitive advantage through the use of social media. The article noted the following types of measurements as created by Gary Angel of Semphonic:

·         Customer Support = Operational Metrics

·         Public Relations = Influence Categorization and Tracking

·         Campaigns = Listening and Web Analytics

·         Communities = Engagement and Attrition

·         Social CRM = Customer Data Integration

·         Products and Customer Research = Advanced Natural Language Processing

Each of these must be measured and assessed to understand the audience and determine the best way to enhance social media messaging for better engagement and interaction in order to truly leverage what is possible from Internet Marketing.

Not sure how to do this? Flyline Search Marketing provides a wide range of analytics and Internet Marketing strategies. Ask us how we can help you!

Flyline Search Marketing Expands New Mexico Client Base

We are thrilled to have two new clients join our ongoing growing roster of clients in New Mexico. Our focus with both clients is to provide a comprehensive and customized Internet Marketing strategy across many tactics that we will fully implement on their behalf. This includes such tactics as Google AdWords management, search engine optimization, blogging, social media marketing activities and public relations campaigns.

Our objective for each of our clients is to develop a customized solution that reaches their target audiences and then resonates with that audience. The content is optimized to help the company rank high on search engines, but we also generate resourceful and fresh content that keeps their customers returning because they know they can find relevant and valuable information from these sources. This is a differentiating value proposition that we are proud to say is hard to find in the Internet marketing agency space and what we believe has helped us achieve quantifiable results for our clients’ metrics.

Indigo Mortgage

Indigo Mortgage knows that providing customers with the education and information they need to make smart financial decisions is important , especially in the current environment where financial institutions are often mistrusted. Because Indigo Mortgage has a faith-based philosophy based on integrity and ethics, these messages are central to the company’s Internet Marketing strategy. The company’s blog (http://indigomortgage.blogspot.com) covers numerous topics related to loan programs, pre-qualification, and the loan process as well as industry trends and hot topics. Its Facebook fan page is located at: http://www.facebook.com/#!/pages/Indigo-Mortgage/156198351064778.

The company is locally owned and operated mortgage company that is 100% certified NMLS (National Mortgage Licensing System) with expert mortgage brokers and loan originators. The company operates four divisions: New Mexico Residential Mortgage Division, New Mexico Commercial Loan Division, New Mexico VA Mortgage Loan Division and New Mexico Reverse Mortgage Loan Division. Indigo Mortgage was founded by Benjamin Lucero and operates on a philosophy of personal service, high integrity, fairness, and moral and ethical behavior. The company’s motto is: “Because nobody cares more for your home loan.” Its definition of integrity is that it is the decisions we make and the actions we take when nobody is watching but the Lord. For more information on their mortgage services, please visit www.indigomortgage.net.

Linton & Associates, LLC

To further enhance their leadership role in the employee benefits marketplace, Linton & Associates, LLC has realized the importance of reaching out to its target customers and existing clientele through social media, social networking, and a range of Internet marketing tools. Linton & Associates, LLC currently uses Twitter (@LintonAssocNM) and Facebook (http://www.facebook.com/#!/pages/Linton-Associates-LLC/156435997781415) as well as plans to launch a new website in the next few months. The firm’s blog (http://lintonandassociatesnewmexico.blogspot.com/) and public relations strategy is helping them to interact with their audience, get feedback from clients, and provide practical and regularly updated content about employee benefits and how to make healthy choices.

Linton & Associates, LLC serves over 160 employer groups and over 700 individual clients throughout New Mexico as well as the surrounding states. Established in 1988, the agency’s expert team is familiar with the real estate, construction, hospitality, industry, legal and small employer group, serving numerous clients in those fields in both small and large organizations with fully and self-insured plans, Section 125 plans, High Deductible Health Plans and Health Savings Accounts. Linton & Associates, LLC has built a network of associations with all the national ancillary carriers in life insurance, short and long term disability, and retirement plans. For more information, please visit www.lintonandassociates.com.

What We Can Do for You

Whether you are located in Albuquerque, Santa Fe, or any other city in New Mexico – or even the surrounding states, we can develop and execute on a results-based Internet Marketing program that suits your industry, your audience,  your strategies and, of course, your budget.