Latest Trends In Floral Marketing

Flyline Search Marketing Delivers Effective Marketing Services For Florists All Over The USA

We provide Internet marketing services to local, regional and nationally focused florists who operate in various parts of the United States. The approach that works best for these florists is our comprehensive Internet marketing program. Our comprehensive package includes, but, is not limited to features such as; paid search on Google, Yahoo & Bing, search engine optimization or organic marketing for the website, social media marketing on Facebook, Twitter, YouTube & Pinterest, blogging, public relation releases and specific brand advertising.

The florists that we serve are all seeing increased lead flow, more sales transactions, revenue growth from the Internet, call in orders and walk in sales and sustained growth over time. In addition, they are enjoying far less dependence on order volume from the national order aggregators such as, FTD & Teleflora. Our comprehensive program consistently delivers results, regardless of the website platform the client is using, or what part of the country the florist happens to be located in. By focusing our energy on both organic and paid search strategies, we enable local florists to compete more effectively than ever for a fair share of the flower sales and delivery market.

Local florists have historically relied upon orders from FTD, Teleflora and others to sustain their businesses. They are quickly starting to realize, however, that FTD and Teleflora are literally squeezing the very life right out of their business. These giants are choking the very life out of the smallest and financially weakest. The problem is being created by FTD, Teleflora and other national order aggregators wanting to keep an ever increasing revenue share from orders they provide. In our humble opinion, requiring these poor small local florists to accept an ever decreasing revenue share from these orders just doesn't seem fair and likely will not healthy for the floral industry. There is no question that local florists who continue to try and make a living from these orders will likely find it increasingly difficult to produce a healthy bottom line. Too much reliance upon order aggregators can lead to a going out of business fire sale.

Flyline Search Marketing recognized this and other problems florists were facing five years ago. That said, we created a comprehensive, turn-key Internet marketing program, specifically designed to help them regain their financial foothold and growth momentum. The good news is, florists we serve are enjoying vibrante and sustained growth. Our turn-key approach allows them to focus on running their business while we solve their lead flow challenges, build brand awareness and increase overall sales transaction volume. It's truly a great example of how a marketing and technology firm can work hand in hand with local florists to create a better tomorrow for the flower shop owner and for our firm.

Check Out Some Of The Latest Marketing Trends For Florists

Facebook Business Pages

Facebook pages help florists build brand awareness and greatly increase opportunities for more customer interaction. They provide business owners with direct access to clients in a manner in which has never been seen before. You can send out a discount offer and you don't get the normal push back you might expect from more traditional email blasts, plus you rarely see Facebook "Friends" and "Likes" leaving your page due to your marketing messages. That's the real beauty of the Facebook platform. People are opting to "Friend" and "Like" you and your business, thus making them far more open to hearing from you about your business.

Here Are Some Samples Of Facebook Pages Created & Managed By Flyline Search Marketing

Carithers Flowers Atlanta

Peoples Flowers Albuquerque

Allens Flowers San Diego

Allens Flower Market Long Beach

Google Adwords & Remarketing

Google Adwords and Remarketing are mission critical marketing tools for florists. We use Google Adwords as one of our primary lead generation tools. Our team has spent years studying analytics data for florists. We have identified the revenue producing keyword terms and we deploy ad campaigns, in a very specific configuration, to take full advantage of the revenue producing power of those keyword phrases. We have a proven track record of success, that dates back to the very first florist we ever helped, Carithers Flowers in Atlanta.

Our Adwords program management team utilizes data analytics, call tracking, recording and analytics, conversion tracking and more to ensure that each florist we serve receives optimal results from Adwords. We use Google's new "Enhanced" campaigns in our designs. We also deploy the strategic use of Google Remarkting as well. Google Remarketing helps us keep our floral clients "Top of Mind" with their current and future website users and visitors. We invite you to visit our website (Flyline Search Marketing)  to learn more about Google Remarketing and the other great Google services that we offer.

Pinterest

The use of Pinterest is becoming extremely popular. I still remember hearing a story from one of my floral clients who said that a young bride came into the flower shop to finalize her wedding flower order. She brought in her laptop and sat down with floral wedding specialist and proceeded to show her all the great images of bouquets, corsages, boutonnieres and wedding flowers that she had found out on Pinterest. It made the wedding planning session go very smoothly as our floral design center client was able to quickly understand exactly what the young bride wanted.

Check Out The Pinterest Account We Created For Carithers Flowers: Carithers Flowers

Twitter

Use of social media marketing tools like Twitter is quickly becoming a popular trend with florists and business owners in other industries as well. We recommend the use of Twitter as a great tool for building brand awareness and for creating alternative channels of communication with current and future clients. The vast majority of the clients we serve have opted into the use of Twitter as part of the turn-key marketing services they purchase from us.