Two Big Reasons to Pay Someone Else to Run Your Social Media Marketing Campaign

One of social media marketing’s biggest appeals is that it’s an effective way to market your company without having to spend tens of thousands of dollars of your already limited budget on traditional advertising methods. 

What’s more, social media marketing has proven to reach a far bigger audience than print, radio, and TV ads. Despite this incredibly attractive fact, there are actually quite a few reasons why you should consider increasing your social media marketing budget. Here are the two biggest that you may or may not have already considered.

#1: Time Management

If social media sites like Facebook, Twitter, and LinkedIn are free, what’s the point of going the extra mile and paying someone else to manage your social marketing campaign? The answer is simple, and calls to mind that age-old saying “Time is money.” Managing an effective social media campaign can be an incredibly time consuming process that, while saving you precious money, could end up costing you far more in the long run. Lost time and severely diminished productivity are the two greatest dangers that businesses face when taking the DIY approach.

Look at it this way: you wouldn’t dream of making your own TV or radio commercial, or designing your own print advertisement – this is a job best left to the experts who can ensure that you come across as a professional instead of a rank amateur. Why not approach social media marketing with the same mindset?

#2: Navigating the Sensitive Online World

In truth, unless you’re prone to the kind of bonehead moves and epic faux pas that get you uninvited from New Year’s Eve parties on a regular basis, managing an online social media profile isn’t all that difficult. You’ll be employing the very same skills that you use on a daily basis when dealing with customers or clients, except that most of the communication is made via the written word: blog posts, Facebook status updates, and “Tweets.”

 

Still, there are always dangers present when communicating with your customer base in what is a far more impersonal method than face-to-face (or ear-to-ear) communication. For this reason, unless you already possess keen written skills, you may want to consider outsourcing this duty to an individual or group that has experience. Damage control is easy to execute via social media, but you never want to get to a point where you’re constantly apologizing to your customer base or making amends for simple online misunderstandings.

In order to ensure you don’t make some of these mistakes, consider the benefits of hiring someone else to run your social media marketing campaign. Flyline Search Marketing is a company that can offer you the necessary tools and resources to operate a fully professional social media marketing campaign. Offering everything from website design to blogging to social media marketing, they’re the equivalent of a one-stop shop for all your online business needs. For more information, visit their website.

                

Why Use a Google AdWords Certified Partner?

Google AdWords is a program that attracts customers to your business by way of appealing to those people who have already displayed an interest in you. How so? They do this by utilizing certain keywords to place your company’s ad on the sidebar of the Google search results page.

For example, if you own a company that specializes in air conditioning installation, anytime a customer in your area performs a Google search for “air conditioning” or other related words, your company’s ad will appear on the right side of their screen, complete with a link to your website. It’s an approach that’s worked so well for so many that Google now has a certification program for “certified partners.”

What’s a Google Adwords Certified Partner?

The reality is Google AdWords is a program that’s got such a great capacity to help you expand your business that it can be downright difficult to use. You’re not just given the opportunity to place your ads in highly visible locations, but you’re also given a program that operates on a very high level of functionality.

For this reason, squeezing the maximum benefit from Google AdWords can be a full time job. This is why Google has set up an intensive certification program that third party companies interested in managing your AdWords campaign are required to complete. Once that company has done so, they’re then officially qualified to operate your AdWords campaign for a fee.

Can I Do It On My Own?

There’s nothing that says you can’t run your own AdWords campaign. Many businesses take a hands-on approach to utilizing Google AdWords to raise their online visibility. Essentially, the basic setup and operation is simple enough that anyone with an internet connection can get started without help. But, there are several things to take into consideration when adopting this approach.

Unless you have someone dedicated to the task of managing your AdWords campaign, you could wind up spending far too much valuable time learning how to use the program that you could be using elsewhere – like running your business.

Without detailed know-how on every aspect of Google AdWords, you’re likely to only be utilizing a small percentage of the program’s full capacity. AdWords has many advanced features that go well beyond simple ad placement, and can help you refine your ad approach for maximum results.

By pairing up with a Google AdWords Certified Partner, you’re not only hiring someone who will capably run and monitor your AdWords campaign, but you’re also partnering with someone who will very likely offer other valuable services you might not have even considered. This includes optimizing your website for search engine ranking, redesigning it for a better consumer experience, writing and publishing your blog and even handling your company’s social media presence.

Flyline Search Marketing is one such company that’s displayed an incredible ability to provide full service for your company’s online marketing needs, having leaped through all the hoops and passed all of the certification tests required to become a Google AdWords Certified Partner.  

                 

Growing Your Customer Base through Social Media

Few people find the name Santa Fe synonymous with social media marketing, but that’s not for a lack of brick and mortar companies in and around New Mexico’s capital city who are using the internet to stretch the limits of their influence and grow their business in new and unique ways.

The reality is the Internet has no borders – these days you’re just as capable of reading Twitter updates from a Himalayan Sherpa as you are the latest incoherent ramblings of Charlie Sheen – and social media has become the great leveling tool that can help small-time businesses compete with major corporations.

When it comes to the cost effectiveness of marketing in general, there’s no cheaper or more effective way to go about it than by creating a social media presence for your business. Why spend money on billboard ads that only a small percentage of the local population will ever see (let alone pay attention to) when you can achieve widespread exposure by having your customers do the legwork for you, sharing web links to your company site with their voluminous number of Facebook friends?

So, what are the first steps?

Number one, build a website. Regardless of your company’s size – whether you’re a budding home-based craft maker or the owner of a well-established wholesale jewelry outlet with 50 employees on the payroll – a web presence is fundamental to your continued growth.

Next, take advantage of free social media platforms like Facebook, Twitter and YouTube to advertise yourself in creative ways. Get yourself listed with location-based mobile applications like Foursquare, Gowalla, and Facebook Places so that your customers can announce to their vast legions of online followers that they’ve “checked in” to your establishment. You might not think of this as a very effective means to get the word out about your business, but in practice it can be a powerful tool.

Don’t know the first thing about doing either one of the above? Join the club. If you think that every website in existence was created by a business owner skilled in HTML and with a little too much spare time on their hands, think again. You can buy software programs that are relatively simple to use (far simpler than learning how to program a website manually). 

Or, you can partner up with a company like Flyline Search Marketing, a local social media specialist with a demonstrated knack for web design and a keen understanding of your local business landscape. Who knows? You might even get Susana Martinez (one of the most high profile Santa Fe residents heavily active in social media) to “Like” your Facebook page. Hey, it’s possible. Visit Flyline Search Marketing to learn more.

                 

Internet Marketing - Santa Fe, New Mexico

Flyline Search Marketing

Serving Santa Fe & The State Of New Mexico

Premier Internet Marketing Agnency

Looking for an honest, hard working Internet Marketing Agency that can help you design and deploy a successful Internet advertising strategy for your firm? If so, we encourage you to contact us at 1-866-258-5511 or visit our main web site at (http://www.flylinesearchmarketing.com) to learn more about the services we offer. We are a Google Adwords Certified Partner serving the entire state of New Mexico and of course Google Adwords program design and management is a core competancy of our firm.   

We work hard for our clients and many of them turn into great sources of new business leads for our company. Here is one in particular that we encourage you to speak with. Her name is Julie Lippitt. Mrs. Lippitt owns a company called Pete's Plumbing Incorporated. The business is located in Alpharetta, Georgia and has been a Flyline Search Marketing client since the day we opened our doors. Flyline Search Marketing provides Google Adwords program design and management, Yahoo/Bing sponsored search program design and management, media consulting, social media marketing (Twitter, Facebook), blogging and press release services. We have also provided some brand development work for them as well. We created their current logo and helped them design and deploy a new Green or "Eco-Friendly" Plumbing line.

Contact Julie Lippitt

770-442--3934

Pete's Plumbing Blog

(http://AlpharettaPlumber.Blogspot.com)   

Pete's Plumbing Custom Facebook Fan Page

(http://www.facebook.com/pages/Alpharetta-GA/Petes-Plumbing/155158074498798)

Pete's Plumbing Website

(http://www.PetesPlumbing.com)

Pete's Plumbing Twitter Page

(http://twitter.com/PetesPlumbga)

Flyline Search Marketing also serves Carithers Flowers of Atlanta, arguably one of the largest florists in the southeastern United States. The Carithers Flowers company is a second generation family owned and operated business. The owner and President is Mr. Carithers, a nationally acclaimed florist. Mr. Carithers and his family have been proudly serving Atlanta and the Metro Atlanta area for more than 40 years. Carithers Flowers hired Flyline Search Marketing in early 2009 and has been steadily growing their relationship with our agency since that time. We support the Carithers Flowers in a number of ways. Services we provide for them include: Google Adwords program design and management, Yahoo/Bing sponsored search program design and management, media consulting, social media marketing (Twitter, Facebook, Youtube), blogging and press release generation and submission services.

Contact Charles Carithers

770-980-3000

Carithers Flowers Blog

(http://Carithers.Wordpress.com)   

Carithers Custom Facebook Fan Page

(http://www.facebook.com/pages/Carithers-Flowers/104766758577)

Carithers Flowers Website

(http://www.carithers.com/)

Carithers Flowers Twitter Page

(http://twitter.com/CarithersFlwrs)

                             

Busting Social Media Myths

Some myths deserve to be busted in cold, hardcore fashion. But, when it comes to social media marketing myths, there are so many of them that it’s tough to know where to start. So, we’re starting with the three most prevalent.

Myth #1: Social Media Marketing Isn’t Right for My Company

Nothing could be farther from the truth. If you take a look at corporations that should be on the cutting edge of social media, like Apple or AT&T, you might be shocked to learn that these companies are lagging behind. Instead, you see brands like Old Spice and Smirnoff Vodka stealing the show and leaving everyone else in the dust.

Why? It’s certainly not because deodorant and booze are easily associated with social media. These companies made social media work in their favor because they used the one thing that can level any playing field: creativity.

Myth #2: Social Media Marketing’s No Different Than Spam Marketing

The difference between social media marketing and spam marketing is huge. Spam marketing is the equivalent of taking the easy – and far less effective – route to “getting yourself out there.” On the other hand, social marketing actually requires you to engage your customer base – hence the word “social.”

The fact is social marketing can be a fun experience for both you and your customers because it encourages interaction. When was the last time you heard someone say “Oh look, another spam email!” with anything but disdain in their voice? On the other hand, a well thought out social marketing strategy can actually get your customers excited about your brand, which will lead them to share the love with friends they think will also be interested.

Myth #3: Social Media Marketing Requires Too Much Work

It’s true that a social media marketing plan does require a fair amount of thought effort. But the fact that social media platforms like Facebook and Twitter are entirely free to use changes everything.

A social media campaign brings an immensely greater ROI than traditional advertising because you’re not spending money on the actual advertisement – not to mention the fact that it can reach a far bigger audience than your typical TV, radio, or billboard ad.

In the end, it's true: you do need social media if you want to get to your target audience, find out what they need, get their attention and maximize your marketing budget. If you need a kick-start to launch your company’s social media profile, it's true, there’s no shortage of local and national companies that can help you on your way.