From Small Business to Government Agencies in Santa Fe, Everyone is Online and Onboard with Social Media Marketing. It’s Your Move

In searching some of the most popular social media sites, it would seem that nearly everyone in Santa Fe is online. 

For example, Hello Santa Fe is an informational site that encourages social networking and interaction, attracting both local residents and tourists alike.

On Facebook and Twitter, there are all types of businesses – from swimming pool contractors and gardeners to restaurants, clubs, government agencies, and schools. A search on YouTube uncovers Santa Fe realtors marketing homes for sale and documentary filmmakers seeking attention. If you are a small business in Santa Fe and you are not using one of these sites, what are you waiting for? 

The Statistics Say it All

Maybe these statistics will move you:

• Nielsen reported that the world spends approximately 110 billion million minutes on social networking and blog sites like Wikipedia, Facebook, and YouTube, spending more time in 2010 than the year previously and accounting for about 22% of all time spent online.
• TechCrunch found that LinkedIn now has 60 million users with many people expanding their professional contacts and networks, marketing their companies and themselves, and finding new career paths here.
• CNN Money discovered that sites like Yelp are catching on fast and providing a great avenue for small businesses to gain big clientele through the social networking and online advice and forums offered on the site.

What This Means for You

If you are not participating in these sites, you could be losing out on getting in front of a large portion of your target audience that your competition may now be wooing with their savvy online social media presence.

There are innumerable benefits that a local Santa Fe business can quickly garner through social media:

• Spend less on marketing but reach more potential customers. Traditional marketing channels cost more and often do not target as well as social media does.
• Use more than one channel at one time. Because social media is often so low cost, there are ways to use multiple channels at one time to quickly expand your reach.
• Learn and interact with local customers in a new and more meaningful way, including learning more about their needs and wants.
• Reach out to potential customers beyond local residents. As a popular tourist destination, many visitors to Santa Fe are looking online for restaurants, attractions, and small businesses to visit when they are in town. They are using their Smartphones and tablets during their trips and want to find businesses like yours.

 

Getting Started

Getting started is something that you should have essentially done yesterday. Never mind as there is no time like the present. Whether you utilize in-house resources to create a blog, LinkedIn profile, and Facebook fan page or you reach out to a social media marketing agency that can create a strategy for you, it is important to get on board now before your target audience takes a different turn and bypasses you completely. Contact Flyline Search Marketing and start making connections now!