Melloy Dodge: Entering the World of Online Social Media

Recognizing that local customers in Albuquerque, Santa Fe, and around the local New Mexico area turn to social media and networking for their information and research when vehicle shopping, Melloy Dodge recently hired Flyline Search Marketing to initiate a comprehensive Internet Marketing strategy for their firm. The package to be deployed includes tools like, Google AdWords, Yahoo/Bing Sponsored Search, Call and Data Analytics, SEO-driven content, and a social media/networking presence, including a blog, Facebook page and a new Twitter account.

Accelerated Presence and Customer Connections

Besides offering a way to maximize available marketing dollars through low-cost channels like YouTube, Twitter, and Facebook, social media helps a dealer get in front of their audience and make a more personable connection – something that has not always been possible with auto dealers.

Typically, dealer websites have been set up where prospective customers want to inquire about a car or service only to find they cannot quickly get the information they want but are instead are harassed with phone calls from pushy salesmen. For Melloy, their sales and service philosophy has never been about making the quick deal or pushing their customers around.

Instead, an auto dealer needs to avoid the following strategies if they expect to connect with customers and get to know their target audience better:

• Don’t focus on advertising and sales angle; focus on being an information connector.
• Don’t be reactive; instead, be connective.
• Don’t rush the social media practice; it takes time and it will build into a viral campaign if you are patient.
• Don’t forget to contribute; answer questions left by fans or visitors and include topics that they can respond to.

No Chop Shop Strategies

Melloy Dodge understands the importance of using a comprehensive strategy and offering content and valuable consumer information that their clients, prospective customers, and vendors are searching for that extends well beyond just trying to sell them a vehicle – it is about showing how Melloy Dodge is so much more in order to develop a long-term partnership where the customer and their family will return again and again for car purchases, trade-ins, and service.

All the social media strategies will include content driven to make the visitor’s life easier:

• Car maintenance
• Increasing and/or maintaining vehicle value
• Safety advice
• Promotions and specials on vehicles, parts, and services
• Car purchases and trade-in strategies
• Financing options

Each topic provides a way to illustrate Melloy Dodge’s knowledge, expertise, and credibility as a reputable and high-quality dealer.

Your Thoughts

What do you think an auto dealership can do to use social media more effectively? What would you like to see an auto dealer include in their social media content? Or, are you a dealership thinking of jumping on the social media bandwagon and have questions. Leave your comments below.

If your dealership is ready to get started with your own comprehensive Internet Marketing Strategy, we encourage you to contact our expert team here at Flyline Search Marketing. The program is affordable and effective. Learn more by calling 866-258-5511.