Five Ways to Build Your Brand’s Presence through Social Media

Ad Age Digital recently posted an article with five key ways to build your brand presence through social media platforms. While many think that it takes extensive resources, what is really important is creating a targeted digital strategy that involves some very simple, yet effective , tactics to get your brand the attention it deserves. Here’s how

Consumers Know the 411

Consumers actually have become a lot smarter than many companies want to give them credit for. They’ve really changed and have a good sense of what is going on. Instead of spending your time trying to pull the wool over their eyes, why not gift them with more information that they have not yet collected. You will be surprised how fast you will get attention and make fans when they realize you are doling out good advice and valuable services.

Developing a Purposeful Brand

You need to know what your brand is destined to do and then share that knowledge with your target audience. Once the purpose is known, it’s just a matter of time before you link up with your audience in the world of social media.

They are out there looking for what you have to offer so if you make that purpose clear, they will find you! And, better yet, they will alert others who are searching for the same thing.

Schedule Your Social Engagement and Don’t Skip Out on any Appointment

Brands need to be ready to build relationships with their consumers and that requires regular engagement. Make a calendar of times that you will update and interact on your social media platform so your audience can count on your updates.

Everyone like a routine, so there is nothing wrong with carrying that over to your social media brand building strategy. Just don’t let your audience down by flaking out on this calendar. That will impact negatively on your brand and take a long time to overcome.

It’s Not Easy, But It’s So Worth It

Social is easy for human beings but it may not be easy for a brand or company. However, with human beings behind the scenes running the platform, your focus should be on getting in touch with your social side when interacting with customers. Sure, it takes time but anything that does is well worth the effort!

Don’t Push – Let it Flow

Lastly, don’t shove what you are doing down the throats of your audience. They will decide that you are only there to sell them something. And, no one likes to be sold to. Back off the marketing pedal and let the relationship flow with interaction, dialogue, questions and information.

They will know you have a product or service because they can see you’re a business but they can use what you tell them to make the decision to buy all on their own without you pushing them!

Flyline Search Marketing Helps Clients Increase Their Organic Marketing Potential through Blogging, PR, and Social Media

When looking at a marketing strategy, there are two primary pathways:

·       Regular Marketing: This has been the traditional path of marketing in which companies put a lot of money into advertising and marketing campaigns, using traditional channels like print and television, which really don’t have any targeted approaches. The results can happen for some, but most companies end up spending way too much and getting way too little results in terms of prospects and new customers.

·         Organic Marketing: This type of marketing focuses resources in specific positions and in front of key target audience groups in order to increase the value returned by that marketing investment. It builds recognition and reaches a point where it suddenly gains momentum on its own and continues delivering that value long after the campaign was first initiated. It’s much like organic produce – it hasn’t been complicated or contaminated with artificial agents but is fresh, natural, and authentic.

Organically Grown and Nurtured Marketing Campaigns

Everything Flyline Search Marketing does actually falls into the organic marketing bucket although these programs can be supplemented with traditional marketing methodologies that build on the existing potential and results found in the organic marketing tactics. Here’s how these organic marketing tactics create results:

·         Blogging: Not only does a blog work as a major part of your search engine optimization (SEO) strategy by providing a way to create content that has specific keywords as well as offering a way to develop internal links, but it also is a way to attract customers through fresh, helpful, relevant and often entertaining content that they are looking for to solve a problem or make their lives more convenient. By building an audience of followers that come to your blog to learn more, you are building credibility and brand recognition – as well as equity – that is low-cost but high on the results meter.

• ·         Social Media/Social Networking: Social media and social networking have grown in popularity because people inherently like sharing things and engaging in conversations with others. In this way, they learn new things, get the name of a great company to hire or a terrific new product to buy, and create new relationships. A business that participates in these circles by having a Twitter account, using Google +1, or creating a Facebook Fan Page, can reach out to people that they feel might be interested in what they have to offer and learn how to better target their messaging by interacting through these channels. Companies learn and hone their marketing messages for better results.

·       PR: While public relations has been used as a traditional strategy for a long time – often with hit and miss results – taking the organic marketing approach through online, SEO-infused press releases can create more hits and interest than ever before. The media wants to get news-worthy information while the marketer wants to get publicity. This organic marketing strategy creates a win-win where the media gets fresh content and companies get recognized in their local marketplace and gain further traffic to their websites thanks to SEO-structured press releases that gain rank positions in search engines.

Are You Ready to Go Organic?

If you are ready to experience the exponential growth opportunities that organic marketing offers, contact us now so we can create a custom strategy with your business needs in mind, including a plan that is based on your budget and objectives. Let’s get started on growing together!